SEO (Search Engine Optimization) is the process of generating more and more traffic on your website through “Organic Search”, “Natural Search” or “Unpaid Search” by including search engine friendly components into a website. It is a most effective digital marketing tool which will enhance the visibility of your website in search engines like Google, Yahoo and Bing. SEO is most cost-effective marketing tool as it provides the highest return on investment (ROI) by focusing on just organic results.
Optimizing a website according to SEO standard may involve proper keywords search, keyword mapping, editing its content, HTML and associated coding. SEO is generally broken down into two basic areas: on-page optimization and off-page optimization. On-page optimization represents web page components which consist of a web page, such as HTML code, Content, and pictures whereas on other hand Off-page optimization relates primarily to back-links (links directing to the site which is being optimized, from other relevant websites).
All the major search engines like Google, Yahoo and Bing upgrade their algorithm around 500 times per year therefore it is not easy to remain both proactive and reactive to these changes. Search engines algorithms are ever changing so that it can make the search results more relevant to the users.
At ActiveX, we understand the needs for continual improvement in our client’s websites so that they can achieve a higher search engine ranking which will inturn increase the website traffic. Therefore, we have built a custom-made strategy that provides an effective combination of technological, marketing, and Internet intellect to obtain the Return on Investment (ROI) for our customers.
We at ActiveX, offers a seven-stage approach that is impeccably balanced to achieve our client’s goals in short, medium, and long-term. Each level in the process provides in-depth research to the important SEO components required to improve search engine results.
Seven stage approaches covers the following fundamentals:
Search engine optimization, or SEO, is the process of increasing awareness about — and traffic to — a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.
While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in, your product or service.
Search Engine Optimization is effective because it:
- Continues to evolve to keep pace with mobile and local search engine optimization
- Simplifies searches for customers interested in your product or service
- Is a cost-effective way to keep your brand competitive with similarly situated companies