Tradeshows remain a top B2B networking tool (especially when inbound tactics support event efforts), as they gather companies within a specific industry into one location for demonstrating their latest products and services. Rarely open to the public, trade shows give companies the chance to establish or strengthen relationships with key industry partners, customers, and prospects; identify market trends and opportunities; and gain an understanding of what their competition is offering in the market.
In light of the pandemic-driven “new normal,” networking has met with some limitations. However, technology is a decided advantage, as in-person events can often be converted to virtual events that offer similar benefits, including:
- Meaningful interactions and relationship-building
- Good attendance, creating a target-rich environment for lead generation
- Opportunities for businesses of every size to access the same audience and information