Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, and follow-up questions are addressed immediately. Personalized, relevant engagement vastly improves the user experience. For businesses, conversational marketing typically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker.
Conversational marketing is effective because it:
- Removes layers of impersonal lead capture and creates an authentic, personal customer experience
- Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
- Strengthens relationships as bots can also recommend additional content to supplement buyer education